Tuesday, 26 October 2010
Debossing- Boots Original Beauty Formulas
This heritage range was created for Boots The Chemist. It was inspired by Boots own packaging from the 1880′s. The launch has been timed to celebrate their 160th anniversary. Each component has a different frame and typeface creating individuality within the range. All cartons are on uncoated card with debossing to create a genuine, premium feel.”
Like these products, I want my packages to create a 'premium feel' something which is unique to look at and also touch. I am really interested in embossing/debossing as an alternative to actually printing onto the stock or as well as. I do think though, by itself embossing type can look really effective and does create a premium feel.