Thursday, 21 October 2010

Iceland- party food

Iceland party food is suitable because it is targeted at my target audience 'working class' so seeing what food they sell will help me select my product.

I also need to keep in my mind a budget, this is something that came to the surface in my concept crit, using superior packaging to package standard food needs to compromise with price. As I want to look at embossing and foil blocking I would have to figure out how much this would cost etc. 

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