Tuesday, 26 October 2010

Lacoste- embossing

“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”

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